Driven Plus Limited Last Updated: February 2026

1. IMPORTANT INFORMATION

At Driven Plus Ltd, we believe that privacy is a hallmark of premium service. This policy outlines how we handle your personal data with the same precision and care we apply to our automotive events.

Driven Plus Ltd is the data controller responsible for your personal data.

  • Registered Office: Kings Head Ruthin Road, Bwlchgwyn, Wrexham, United Kingdom, LL11 5UT

  • Contact Email: support@drivenplus.co.uk

2. THE DATA WE COLLECT

To deliver a seamless Event experience, we collect and process the following categories of data:

  • Identity & Contact: Name, email address, telephone number, and postal address.

  • Event Logistics: Passport details and Vehicle Registration Numbers (VRN). These are strictly required for cross-border travel (e.g., Eurotunnel, Ferries) and hotel check-ins.

  • Financial Data: Payment transaction history and billing details. Note: We use secure third-party payment gateways; we do not store full credit card numbers on our servers.

  • Profile Data: Your member portal login credentials, previous event history, and preferences.

  • Visual Media: High-quality photography and videography captured during the Event, in which you and/or your vehicle may be identifiable.

3. HOW WE USE YOUR DATA

We process your personal data based on the following legal grounds:

3.1 Performance of a Contract

  • Event Management: To process your Entry Fee, manage your member portal account, and coordinate your participation in the Event.

  • Logistics: To book cross-border transport (Eurotunnel/Ferry) and secure accommodation with our hospitality partners.

3.2 Legitimate Interests

  • Hospitality: Sharing your name and basic details with luxury hotel partners to ensure a seamless check-in experience.

  • Brand Marketing: We use Event imagery (photography and video) to promote the Driven Plus brand on our website, social media, and in paid advertising. You may object to the use of specific images by contacting us.

  • Security: To protect our business, staff, and other Entrants from fraud or reckless behavior.

3.3 Legal Obligation

  • To comply with border control requirements and UK tax/accounting laws.

4. DATA SHARING & DISCLOSURE

We respect your privacy and never sell your data. We only share information with trusted partners essential to the Event:

  • Hospitality Partners: Selected hotels strictly for the purpose of securing your room.

  • Transport Operators: Eurotunnel, Ferry, or Air operators for manifest and border security.

  • Payment Processors: Secure gateways for processing Entry Fees and incidental charges.

  • Professional Services: Legal, accounting, and insurance advisors for regulatory compliance.

  • International Transfers: If our Event travels outside the UK/EEA, we ensure partners meet equivalent standards of data protection.

5. DATA SECURITY & RETENTION

Your data is stored within secure, encrypted environments with restricted access controls.

  • General Retention: We retain transactional and membership data for 7 years to comply with UK financial audit requirements and to provide you with a history of your past events.

  • Travel Documents: Sensitive logistics data (Passports and VRNs) are deleted 30 days after the completion of the specific Event for which they were collected.

6. YOUR RIGHTS

Under UK GDPR, you have the right to:

  • Access: Request a copy of the personal data we hold about you.

  • Rectification: Request correction of any inaccurate data.

  • Erasure: Request deletion of your data (where legal obligations allow).

  • Object: Unsubscribe from marketing communications or object to specific data processing.

To exercise any of these rights, please contact us at the email address provided above.

7. COOKIES

Our website and member portal use cookies to function effectively.

  • Essential Cookies: Required for you to log in to the portal and complete payments.

  • Analytics: Help us understand how visitors use our site to improve the user experience.

  • Marketing: Used to deliver relevant advertisements based on your automotive interests.

You can manage your cookie preferences through your browser settings. Please note that disabling essential cookies may restrict access to your member portal.

8. THIRD-PARTY LINKS

Our website may contain links to third-party websites (e.g., partner hotels or sponsors). Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.